Come learn how to get started in the Sandbox environment, including tips and tricks in setting up your own development environment within Sandbox and using the APIs. Plus, hear what’s different about integrating with the new APIs, setting up and using PayPal security credentials, and the integration examples with the PayPal Platform.

Speakers:

Robert Kanok, Lead Manager, Developer Technical Services, PayPal

Aalap Parikh, Lead Engineer Developer Technical Services, PayPal

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Some of PayPal's new integration methods allow access previously unavailable in PayPal or any other development platform. In this session, we'll discuss how you get access to these methods. We’ll also walk through our brand-new developer portal built just for you. Don’t miss out on this chance to explore the new x.com portal.

Speakers:

Loren Cheng, Product Lead, Emerging Technologies, PayPal

Aaron Kramer, Lead Manager, Application Review

Carolyn Mellor, Manager, PayPal X Developer Network, PayPal

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You may have heard snippets about Adaptive Payments in the press and at preview events. Come get the full scoop on the powerful new integration methods PayPal is adding to your payments toolbox. We'll walk through the methods, how they work, and some actual use cases. Bring your laptop—this is an interactive session!

Speakers:

Musaab At-Taras, Director of Technology, Emerging Technologies, PayPal

Catherine Wong, Group Product Manager, PayPal Platform, PayPal

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Now that you know about PayPal's sandbox environment, let's learn how to build an application, leveraging PayPal's new platform for moving money. 

Speakers:

Ray Tanaka, Technical Design Lead, PayPal

Jon Crawford, Co-Founder and Developer, StorEnvy

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Outsourcing identity-related services—such as customer authentication—to PayPal could speed your application development, save you the hassle of dealing with password resets, and give your customers a shorter and easier path to purchases. An authentication service is just one example of the identity services we've got planned. Come learn how all of them can improve business opportunities and enhance user experiences.

Speakers:

Eve Maler, Distinguished Engineer, Identity Services, PayPal

Andrew Nash, Senior Director, Identity Services. PayPal

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Learn about the tools and SDKs that will make it a breeze to build your next killer app! In this session we'll go over the existing and new PayPal SDKs that should be an essential part of your application development toolbox. You'll also learn about a cutting-edge Visual Studio plug-in developed by Encore Systems.

Speakers:

Asim Razzaq, Senior Manager, Emerging Technologies, PayPal

Scott Liddicoat, CEO, Encore Systems, LLC

During Innovate 2009, you've hopefully learned a lot from the sessions and from each other. Now we'd love to hear from you. What have you liked from our product suites? What would you like to see more of? Help us guide our product development by sharing your rants and raves with us. We'll have an expert from each of our product areas to listen to your feedback.

Speakers:

Damon Hougland, Senior Director, Geek, Troublemaker, PayPal

Sam Shrauger, Vice President, Global Product Strategy, PayPal

Loren Cheng, Product Lead, Emerging Technologies, PayPal

Carolyn Mellor, Manager, PayPal X Developer Network, PayPal

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Social Media is perfect for Bottom-Up Innovation by developers. You'll hear from the experts at top social networks on how they leverage their platform and help developers innovate to build real businesses.

Moderator:

Sudha Jamthe, Social Media Strategist, PayPal

Speakers:

Andrew Shepard, VP, Hi5

Edwin Aoki, Fellow and Head of AOL Developer Network, AOL

Marsha Collier, Author, eBay for Dummies

Robert Goldberg, SVP, Business Operations, Zynga

Julie Craft, Vice President of Public Relations, Super Rewards

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Hear leading merchants and digital content developers discuss how they maximize monetization and tackle the unique challenges of digital goods commerce: fraud, micropayments, conversion, etc.

Moderator:

Renata Dionello, Director, Consumer Business Development, PayPal

Speakers:

John Earner, VP, Product Management, Playfish

Robin Kohli, Founder, Lead Developer, E-Junkie

Karl Mehta, CEO, PlaySpan

Greg Tseng, CEO, Tagged

Bob LiVolsi, CEO/Founder, BooksOnBoard

Anu Shukla, Founder & CEO, Offerpal Media

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Make sure you’re defending against the most common web security issues and attacks with this useful overview of software development best-practices. We'll go over the most common attacks against web applications and present real world advice for defending yourself against these types of attacks.

Speaker:

Andy Steingruebl, Manager, Secure Development, PayPal

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Come learn how to build solutions that help your clients payout large volumes of payments to their customers or business partners. Example apps include payouts for rebates, royalties, affiliate commissions, and more. We'll discuss PayPal’s three payment disbursement options, including Mass Pay batch upload, Mass Pay batch API, and the Pay API.

Speakers:

Kristen Schumacher, Principal Product Manager, Mass Pay and Invoicing, PayPal

Michael Blanton, Senior Manager, Merchant Integration, PayPal

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IBM will discuss work on cloud computing solutions with clients. The session will include solutions from IBM in the cloud computing space and a prototype/proof of concept being created with PayPal. During the session a demonstration of IBM Cloud computing solutions will be shown including a solution for rapid development of applications with PayPal integration on an IBM cloud.

Speaker:

John Reif, IT Architect, IBM

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There’s never been a better time to build a business in the cloud! Build your cloud company on the same technologies that power Salesforce.com’s applications: the Force.com platform. With Force.com, you can build and deliver applications 5 times faster, at about half the cost of traditional software platforms. Come hear an overview of the Force.com Platform and learn how Salesforce.com can power your ideas.

Speaker:

Bulent Cinarkaya, Senior Product Management Director, Salesforce.com

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Millions of sellers and buyers utilize PayPal Express Checkout. Why? Find out in this session. Plus, learn how to integrate Express Checkout to lift sales. We'll cover the basics of the various checkout components, how to customize the flow, and give an overview of the advanced features, such as recurring payments, fraud management, and Instant Update API.

Speakers:

Yuet-Peng Cheong, Product Lead, Express Checkout, PayPal

Chad Hoffman, Senior Sales Engineer, Merchant Integration, PayPal

Catherine Chiang, Senior Product Manager, Express Checkout, PayPal

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Button Manager allows you to create ‘Payment buttons’ on behalf of your merchant. Learn how you can integrate PayPal on any e-commerce site, blog, Outlook email, Flash widget, etc. You'll also learn more about powerful features such as inventory management, shipping/tax calculator, discounts, dynamic price updates, and more. We'll also cover how you can use these functionalities from an API.

Speakers:

Ketan Babaria, Senior Product Manager, PayPal

Chris Mclean, Technical Lead, PayPal

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Come hear the best practices for integrating PayPal on to your website to reduce cart abandonment and encourage conversion.

Speaker:

Suchit Dash, Product Manager, Checkout Experience, PayPal

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Learn how you can build applications and post-checkout workflows using your transactional information. You'll get an overview of IPN, reports, and query APIs, and how to use them to harness your data.

Speakers:

Alice Chen, Senior Manager, Product Management, PayPal

Narasimha Chivukula, Technical Lead, IPN Domain, PayPal

Fred Speckeen, CEO, Advanced Ecommerce Research Systems

Pat Lynam, Data Systems Architect, Advanced Ecommerce Research Systems Inc.

Babu Pasupathy, Senior Product Manager, PayPal

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The PayPal Payflow Payment Gateway is a secure, scalable, and reliable payment service that processed $70B in 2008 and serves more than 70K merchants. Our Payflow products offer a single integration to process credit cards, eChecks, and PayPal payments. With the Payflow gateway, you can access a single interface to process PayPal payments (Express Checkout) as well as credit/debit cards using PayPal’s Website Payments Pro or a traditional internet merchant account. Payflow is the only gateway that supports PayPal’s Website Payments Pro in US, CA, and UK. In this session you will learn about our Payflow products and how these products can be used to process payments on and off the web.

Speaker:

Todd Sieber, Product Marketing Manager, PayPal

Yannick Bercy, Software Development Manager, PayPal

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Learn how to use PayPal as a one-stop shop for all your online payment needs, including all major credit card brands and, of course, PayPal checkout.  Come learn how to apply for a Website Payment Pro account, integrate PayPal’s DirectPayment and Express Checkout APIs, and manage your incoming payments via our service management and reporting tools.

Speakers:

Dan Garcia, Product Manager, Merchant Solutions, PayPal

Mrugan Bhorkar, Technical Lead, Merchant Experience, PayPal

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Bill Me Later is a real-time credit engine offered at thousands of merchants and is now a part of the PayPal family. This session covers how the Adaptive Payments API is being used to extend the Bill Me Later offering to support PayPal—enabling broader acceptance of both.

Speakers:

Gill Haus, Director, Systems Engineering, BIll Me Later

Pamela Rice, Manager, Authorization Engineering, BIll Me Later

Brent Ryan, Pay Capture Development Lead, Bill Me Later

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Hear what the latest trends are in the loyalty/rewards space from industry experts. Explore findings on how rewards programs can benefit from these trends with the PayPal platform—enabling the conversion of rewards points as a currency. Take a deeper dive and see how Carlson Marketing is looking to deliver additional value to their customers by enabling the conversion of rewards points to currency in a PayPal account.

Speakers:

Paul Grill, Partner, First Annapolis Consulting

Patty Saari Carlson Marketing

Tracy Bailey, Carlson Marketing

Rod Schaible, PMP, Project Manager IT, Carlson Marketing

Dan Schatt, Senior Director, Financial Innovations, PayPal

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Join us in this review by CGAP, part of the World Bank, on opportunities for P2P developers in the developing world. You'll see the successes, pain points, and the tremendous opportunities for P2P and financial services development in Africa.  Get a first-hand look at how one enterprising company, Blue Label Telecoms, based in South Africa, plans to address market needs in the emerging markets by building on the PayPal platform.  Learn from the Center for Financial Services Innovation about the U.S. unbanked market and how developers may be able to create valuable products and services for traditionally underserved segments of the population. 

Speakers:

Arjan Schutte, Associate Director, CFSI

Mark Pickens, Microfinance Specialist, CGAPl

Dr. Angelo Roussos, Chief Information Officer, Blue Label Telecoms

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Join TowerGroup for a look at industry trends shaping mobile banking and mobile payments. We'll explore key opportunities for financial institutions and how the financial ecosystem can benefit by integrating P2P with their mobile banking application. Session will look at specific use cases that can enable eliminate checks and cash in favor of mobile payment. You'll also get a look at how Mercantile Bank of Michigan is partnering with S1 to integrate PayPal’s adaptive payments suite within their mobile banking channel.

Speakers:

Brian Riley, Research Director, TowerGroup

John Schulte, CIO, Merchantile Bank of Michigan

Scott Holmes, Director of Product Management, S1 Enterprises

Dan Schatt, Senior Director, Financial Innovations, PayPal

First Annapolis will present industry trends on the P2P world and how PayAnyone can be valuable for financial institutions: You'll find out how to drive more customer engagement, offer remittances within online banking, eliminate paper checks, and reinvigorate the email channel as a marketing venue. Learn first hand from Fidelity Information Services, a provider of banking index.html and payment technologies to more than 14,000 financial institutions worldwide, how they plan to leverage the PayPal platform to make this happen.

Speakers:

Paul Grill, Partner, First Annapolis Consulting

Dan Schatt, Senior Director, Financial Innovations, PayPal

Ritwick Dhar, Solution Architect, FIS

Jeff Lewis, ePayment Solutions, FIS

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PayPal has been developing payment tools for a decade. In one session, we'll go through ALL of PayPal's product suites with a sharp focus on what each is best for. If you've been trying to make heads or tails of PayPal's many products, or figure out which best powers your idea, this is the session for you. Whether you're new to PayPal or just new to our Adaptive API’s, this might be the most important session to attend at Innovate 2009.

Speakers:

Loren Cheng, Product Lead, Emerging Technologies, PayPal

Mary Ku, Director, Partner Experience, PayPal

Carolyn Mellor, Manager, PayPal X Developer Network, PayPal

Steve Woloshin, Senior Manager, Professional Services, PayPal

John Chiu, Lead Technical Integration Manager, PayPal

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If you're new to payments, this is one you won't want to miss. Gain an understanding of the business of payments without spending days or thousands of dollars on a course. We'll go through payment networks, funding options, chargebacks, and everything you need to know to accept payments efficiently.

Speaker:

Jason Korosec, General Manager, PayPal Platform, PayPal

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Want to develop the next killer app? Want to brainstorm the next big ideas? Come meet with us to discuss the emerging and untapped trends in Web 2.0, Devices, App Stores, Digital Goods, and beyond!

Speakers:

Damon Hougland, Senior Director, Geek, Troublemaker, PayPal

Loren Cheng, Product Lead, Emerging Technologies, PayPal

Carolyn Mellor, Manager, PayPal X Developer Network, PayPal

Stephane Kasriel, Senior Director, Consumer Experience, PayPal

Hugo Olliphant, Director, Product Strategy, PayPal

Ray Tanaka, Technical Design Lead, PayPal

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As a developer or merchant, you’re always looking for ways to expand your online business opportunities. But whether you host online video games or sell physical goods, you’re vulnerable to fraud. That’s because many of today’s criminals purchase digital or physical goods with stolen credit cards, sell the goods illegally, and pocket the cash. Liability for a fraudulent online transaction always rests squarely on you, the merchant. Unauthorized purchases eventually show up as chargebacks filed against you by the rightful owners of the stolen credit cards. This session will cover important methods to prevent fraud, how PayPal protects most transactions, and how to resolve problems, disputes, or chargebacks.

Speakers:

Peter Martin, Senior Manager, North America and Emerging Markets, Risk Consulting, PayPal

Colin Rule, Director of Online Dispute Resolution, PayPal

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The road to start-up success is littered with bad business plans. Come hear from VC and Incubation experts on what it takes to turn your innovative applications into successful businesses. You'll learn how to evaluate business models, create a business plan, and raise funds—all the do and don’ts including how to make your idea stand out from the rest.

Speakers:

Saeed Amidi, CEO/President and Founder, Plug and Play Tech Center

Matt Holleran, Emergence Capital

Sergio Monsalve, Norwest Venture Partners

Gene Alston, Senior Director of Business Development, PayPal

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Many have prognosticated about how to make money in mobile (though few revealed the true costs of developing for mobile devices). In this talk, Brian Fling, author of O'Reilly's Mobile Design and Development, will provide a plain-English, common-sense explanation of the various means of making money in mobile— from Advertising to App Stores—and help you figure out what works for you.

Speaker:

Brian Fling, President, Pinchzoom

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Once upon a time there was the carrier deck, now App Stores are becoming the main mobile apps distribution platform. Device, OS vendors, and carriers will discuss the current state and evolution of App Stores, what successful apps have in common, and what monetization options will be offered to developers.

Moderator:

Eric Duprat, General Manager, PayPal Mobile, PayPal

Speakers:

Cody Sims, Senior Director of Product Management, Yahoo!

Ilja Laurs, CEO, GetJar

John Ellis, Director of Product Management and Marketing, Motorola

Lauren Thorpe, Senior Director, Developer Relations, Qualcomm

Todd Murphy, Director Developers Community, Verizon

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Get started integrating and using PayPal’s Mobile Embedded Payment toolkit on the different Mobile OS platforms and learn tips and tricks from partners that have already integrated PayPal into their apps.

Speakers:

Fabio Sisinni, Director, Mobile Product Management, PayPal

Kent Griffin, Senior Product Manager, Mobile, PayPal

This session covers the technical approach to embedding payment functionality in applications. Attendees should be somewhat familiar with PayPal payment flows, knowledgeable about security risks, and aware of secure application development practices and methodologies.

Speaker:

Hadi Nahari, Principal Mobile and Security Architect

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Get up-to-speed on the range of Web Services/APIs offered by the eBay Developers Program. You'll learn best-practices and how to leverage these services to build compelling apps on the eBay platform.

Speaker:

Rekha Patel, Staff Developer Technical Support Engineer, eBay

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eBay is now open! eBay Selling Manager Apps allow developers to embed applications directly in MyeBay, where nearly a million eBay sellers manage their online businesses. We'll illuminate the Selling Manager Applications opportunity, including how to develop and deploy on the Project Echo framework..

Speaker:

Madhu Gupta, Group Product Manager, eBay Platform and Developers Program, eBay

Neil Mansilla, Founder, Mansilla Dev

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Free traffic is key to protect your margin. In a specially created SEO session, you'll learn how to drive more traffic through Search Engine Optimization. Keyword research, ranking factors, site architecture, and SEO tools are just some of the topics covered in this session.

Speaker:

Dennis Goedegebuure, SEO Manager, eBay

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